The Be Brilly Library

Everything that makes a floor team brilliant.

Thinking, scripts, clips and tools, all tagged to the moment of the conversation they help with.

Team this week
Greet
SM
Anecdote logged
Close · just now
Latest

Fresh from the floor

Thought leadership
A shopper browsing shelves in a homewares store
Latest · Thought leadership
How to Increase Retail Sales Without More Customers
How to increase retail sales without throwing more money at ads. The customers you need are already in your shop, holding things and quietly leaving.
Trinity Merwyn
4 min read
Latest script
Upsell
Are you in the market for a robot vacuum?
Read the script →
Video
A sales assistant greeting a customer at the counter
Video
GMCU: Your Ultimate Retail Conversion Framework
Thought leadership
A customer tapping to pay at the counter
Thought leadership
Confessions of a Terrible Retail Closer
Latest news
Browse everything

The library

Thought leadership
A shopper browsing shelves in a homewares store
Thought leadership
How to Increase Retail Sales Without More Customers
4 min read
Video
A sales assistant greeting a customer at the counter
Video
GMCU: Your Ultimate Retail Conversion Framework
Thought leadership
A customer tapping to pay at the counter
Thought leadership
Close
Confessions of a Terrible Retail Closer
3 min read
Thought leadership
A store lead with a tablet helping customers
Thought leadership
Selling Is the Skill That Advances You
4 min read
Thought leadership
A customer checking a shirt by the fitting room mirror
Thought leadership
Close
Where great sales go to die
4 min read
Thought leadership
A shopper browsing denim alone with no one to help
Thought leadership
Greet
Every Day, Customers Walk Out on Bad Service. When Did This Become Normal?
3 min read
Thought leadership
A customer trying on glasses with a sales assistant
Thought leadership
Close
The Sale Isn't Lost at the Objection. It's Lost When You Give Up.
3 min read
Script
A shopper holding up a white dress to compare
Script
Upsell
The Anatomy of Good, Better, Best
3 min read
Thought leadership
A smiling customer trying on a hat in a clothing store
Thought leadership
Close
The Fitting Room Is Where Sales Go to Die
3 min read
Thought leadership
A sales assistant serving customers at a boutique counter
Thought leadership
Close
Sales Closing Techniques for Nice People
4 min read
Thought leadership
A busy fashion store floor with staff and shoppers
Thought leadership
Training Christmas Retail Staff When You've Only Got a Week
4 min read

Browse by moment

Every resource is tagged to the part of the conversation it helps with. Pick the one your team is working on.

01
Greet

The first ten seconds. Make people feel noticed.

Every Day, Customers Walk Out on Bad Service. When Did This Become Normal?
Thought leadership
All Greet resources →
02
Meet

Find out what they came in for, and why.

All Meet resources →
03
Close

Help them decide with confidence, no push.

Confessions of a Terrible Retail Closer
Thought leadership
Where great sales go to die
Thought leadership
The Sale Isn't Lost at the Objection. It's Lost When You Give Up.
Thought leadership
All Close resources →
04
Upsell

Add value they'll thank you for.

The Anatomy of Good, Better, Best
Script
All Upsell resources →

Weed out the weak links.

Give your team a rubric they can see, practise and get better at.

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