Score real customer interactions. See exactly who to coach, and on what.
Score staff, spot weak points, track progress and coach with clarity.
Store owners Get more value from every customer who walks in.
Regional managers See performance across people and stores with clarity.
Store managers Know exactly who to coach, and on what.
Decades on the shop floor taught us what makes people brilliant. Be Brilly hands that to you, so you can coach your team and benchmark against your category.
See if you're a fitYou've cut costs everywhere you can. What's left is your people.
Be Brilly turns your staff into A++ salespeople
Give your managers a clear way to score, coach and grow the people who make you money.
FAQs
What is Be Brilly?
A coaching platform for shop floor teams. Managers score real customer interactions against GMCU, staff see their own progress, and you see exactly who to coach and on what.
What does GMCU stand for?
Greet, Meet, Close, Upsell. The four moments in every sale. Be Brilly scores each one the same way every time, so the numbers mean something.
Is this about watching my staff?
No. Every score is there to help someone get better. Staff see their own growth, and managers get clear coaching points instead of gut feel.
Does it work across multiple stores?
Yes. Owners and regional managers can compare people and stores side by side and see where coaching will make the biggest difference.
Can we start with just one store?
Yes. Most accounts pilot with a single store before rolling out further.
Where does AI come in?
Brilly does the heavy lifting. It tracks every score and flags dips early, so managers spend their time coaching, not crunching numbers.
